{
  "data": [
    {
      "id": "consumer-conditions",
      "name": "Consumer Conditions",
      "question": "Where are household costs putting pressure on families?",
      "intro": "Read costs and resources together. A household can earn more and still have less room for everyday bills.",
      "topics": [
        "Income and housing costs",
        "Affordability and household resources",
        "Financial pressure and recovery"
      ],
      "decisions": [
        "Which costs deserve a closer study?",
        "Which groups or places need a better explanation?"
      ],
      "sourceIds": [
        "census-quickfacts",
        "bls-ce",
        "federal-reserve-scf"
      ],
      "lens": "stress",
      "example": "A housing nonprofit can use source-labeled local figures to frame a workshop or request a more detailed affordability study."
    },
    {
      "id": "consumer-protection",
      "name": "Consumer Protection",
      "question": "What problems are consumers reporting?",
      "intro": "Start with the reported problem, then check the source, period, geography, and reporting rules.",
      "topics": [
        "Consumer complaint patterns",
        "Fraud and scam education",
        "Marketplace trust and reporting limits"
      ],
      "decisions": [
        "What issue needs a source review?",
        "What information could help people recognize and report a problem?"
      ],
      "sourceIds": [
        "cfpb-complaints",
        "ftc-consumer"
      ],
      "lens": "risk",
      "example": "A community educator can explain a reported complaint pattern while making clear that reports do not measure every consumer’s experience."
    },
    {
      "id": "consumer-demand",
      "name": "Consumer Demand",
      "question": "Where are population, income, or market activity changing?",
      "intro": "Understand who lives in a place, the resources households have, and what market measures actually count.",
      "topics": [
        "Population and household context",
        "Income and retail activity",
        "Migration and service demand"
      ],
      "decisions": [
        "Which market needs further research?",
        "What evidence supports the question about demand?"
      ],
      "sourceIds": [
        "census-quickfacts",
        "census-retail",
        "bls-ce"
      ],
      "lens": "demand",
      "example": "A business planner can combine an initial place profile with a request for suitable market and service-supply data."
    },
    {
      "id": "family-infrastructure",
      "name": "Family Infrastructure",
      "question": "Which essential services are available, and where are gaps?",
      "intro": "Housing, childcare, healthcare, food, schools, and transport help families take part in work and community life.",
      "topics": [
        "Housing and childcare",
        "Healthcare, food, and education",
        "Transportation and family support"
      ],
      "decisions": [
        "Which services can families reach?",
        "Where would better supply or access information help?"
      ],
      "sourceIds": [
        "census-quickfacts"
      ],
      "lens": "stress",
      "example": "An employer can ask whether service access is part of a workforce question. A complete answer needs appropriate local service records."
    },
    {
      "id": "tourism-consumer",
      "name": "Tourism Consumer",
      "question": "What evidence helps explain visitor demand?",
      "intro": "Visitor activity and local household activity are different. Match the measure to the audience you want to understand.",
      "topics": [
        "Visitor markets and travel periods",
        "Hospitality and event context",
        "Local capacity and seasonal change"
      ],
      "decisions": [
        "Who is the intended visitor audience?",
        "Which period and source can support a tourism briefing?"
      ],
      "sourceIds": [
        "census-retail"
      ],
      "lens": "demand",
      "example": "A destination publisher can request a briefing with a defined visitor market, time period, and source plan. No visitor-count dataset is released here yet."
    },
    {
      "id": "advertising-market",
      "name": "Advertising Market",
      "question": "Which markets fit an advertiser’s intended audience?",
      "intro": "A useful campaign starts with an audience and a place. Population and income describe context; campaign reach needs its own evidence.",
      "topics": [
        "Audience and geography definitions",
        "Media-market context",
        "Campaign goals and inquiry routing"
      ],
      "decisions": [
        "Which audience is the campaign meant to serve?",
        "What evidence is needed before claiming reach or response?"
      ],
      "sourceIds": [
        "census-quickfacts"
      ],
      "lens": "opportunity",
      "example": "A publisher can prepare a source-labeled market brief. Media-market boundaries, audience measures, and permitted uses must be confirmed before a DMA product is released."
    }
  ],
  "count": 6,
  "note": "Guides and source references. Data connections are not implied."
}