{
  "question": "What are people experiencing in a place—and what decisions could better information help them make?",
  "lenses": [
    {
      "id": "stress",
      "name": "Stress",
      "question": "Where are everyday costs putting pressure on families?",
      "meaning": "Pressure happens when costs, bills, or service gaps make everyday life harder.",
      "measures": [
        "Housing costs and income",
        "Debt payments and available cash",
        "Access to essential services"
      ],
      "example": "A higher rent can leave less money for food or transport, even when income rises.",
      "limit": "A neighborhood measure cannot diagnose the finances of an individual family.",
      "center": "consumer-conditions"
    },
    {
      "id": "demand",
      "name": "Demand",
      "question": "Where are people, needs, and market activity changing?",
      "meaning": "Demand is what people want and are able to buy. Need and ability to pay are different parts of the picture.",
      "measures": [
        "Population and household change",
        "Income and spending context",
        "Business and visitor activity"
      ],
      "example": "More households can create a need for services. Check incomes, prices, and existing supply before estimating sales.",
      "limit": "Population growth alone does not establish purchasing intent or forecast revenue.",
      "center": "consumer-demand"
    },
    {
      "id": "risk",
      "name": "Risk",
      "question": "What problems are people reporting, and what needs a closer look?",
      "meaning": "Risk signals point to possible problems. They help us ask better questions and check the evidence.",
      "measures": [
        "Reported consumer complaints",
        "Source-defined fraud reports",
        "Service and access gaps"
      ],
      "example": "A rise in complaints can prompt a review of the product, period, reporting process, and number of people served.",
      "limit": "Reported complaints are not a count of all people harmed or proof of a legal violation.",
      "center": "consumer-protection"
    },
    {
      "id": "opportunity",
      "name": "Opportunity",
      "question": "Where could a useful service or investment meet a real need?",
      "meaning": "Opportunity brings a community question together with evidence, capacity, and a practical next step.",
      "measures": [
        "Unmet service needs",
        "Household resources and market context",
        "Change in access, supply, or demand"
      ],
      "example": "A service gap may suggest a community program, a business study, or a partnership. Each needs its own feasibility check.",
      "limit": "A high level of need does not automatically mean a profitable market or a promised return.",
      "center": "advertising-market"
    }
  ],
  "evidence_types": [
    {
      "id": "published",
      "name": "Published measurement",
      "text": "A source reports a count or measurement. Keep its definition, period, and population attached."
    },
    {
      "id": "estimate",
      "name": "Estimate",
      "text": "A source or documented model estimates a value. Explain the method, uncertainty, and limits."
    },
    {
      "id": "teaching",
      "name": "Teaching example",
      "text": "Made-up numbers explain an idea. They do not describe a real family or place."
    },
    {
      "id": "planned",
      "name": "Planned product",
      "text": "The page explains a proposed resource. Its data, method, or delivery is not released yet."
    }
  ],
  "geographies": [
    {
      "id": "zip",
      "name": "Postal ZIP Code",
      "text": "A postal delivery code. Use the governed ZIP registry and a checked bridge when adding Census data.",
      "status": "Profile structure planned"
    },
    {
      "id": "zcta",
      "name": "Census ZCTA",
      "text": "A Census statistical area that approximates a ZIP-like area. Store its Census vintage and identifier separately.",
      "status": "Profile structure planned"
    },
    {
      "id": "city",
      "name": "City / Census place",
      "text": "State which city boundary or Census place is used. Do not assume a postal city name defines it.",
      "status": "Profile structure planned"
    },
    {
      "id": "county",
      "name": "County",
      "text": "Use the state and county FIPS identifier. The first example is Bexar County, Texas: 48029.",
      "status": "One published example"
    },
    {
      "id": "metro",
      "name": "Metro area",
      "text": "Identify the statistical definition and boundary vintage. A metro is different from its central city.",
      "status": "Profile structure planned"
    },
    {
      "id": "state",
      "name": "State",
      "text": "Use a defined state identifier and source coverage. State figures do not describe every county equally.",
      "status": "Profile structure planned"
    },
    {
      "id": "media-market",
      "name": "Media market / DMA",
      "text": "Confirm boundary definitions, data access, and usage rights before publishing media-market estimates.",
      "status": "Profile structure planned"
    },
    {
      "id": "nation",
      "name": "Nation",
      "text": "Provide national context with the source’s own population and measurement scope.",
      "status": "Reference resources available"
    }
  ]
}