{
  "data": [
    {
      "id": "consumer-intelligence",
      "term": "Consumer intelligence",
      "meaning": "Learning what people need, choose, and buy across a market.",
      "example": "A grocer studies what nearby families want, including people who do not shop there."
    },
    {
      "id": "customer-intelligence",
      "term": "Customer intelligence",
      "meaning": "Learning about people who already buy from a business.",
      "example": "A store studies its own shoppers' past orders."
    },
    {
      "id": "basket-analysis",
      "term": "Basket analysis",
      "meaning": "Finding items people often buy together.",
      "example": "Bread and peanut butter show up in the same shopping basket."
    },
    {
      "id": "share-of-wallet",
      "term": "Share of wallet",
      "meaning": "The part of a person's spending in one category that goes to one business.",
      "example": "You spend $20 of your $100 grocery budget at one store. Its share is 20%."
    },
    {
      "id": "forecast",
      "term": "Forecast",
      "meaning": "An estimate of what may happen next.",
      "example": "A shop guesses how many umbrellas it may sell if rain is expected."
    },
    {
      "id": "receipt-data",
      "term": "Receipt data",
      "meaning": "A record of what was bought, where, when, and at what price.",
      "example": "A receipt shows two apples bought at a store on Tuesday."
    },
    {
      "id": "survey",
      "term": "Survey",
      "meaning": "Questions asked to learn what people think or do.",
      "example": "A family answers questions about why it picked a store."
    },
    {
      "id": "demand",
      "term": "Demand",
      "meaning": "How much of a product people want and can buy.",
      "example": "More people may want cold drinks on a hot day."
    },
    {
      "id": "market-share",
      "term": "Market share",
      "meaning": "A business's part of total sales in a defined market.",
      "example": "Compare one store's sales with all store sales in the same market."
    },
    {
      "id": "data-quality",
      "term": "Data quality",
      "meaning": "How well information fits the task and reflects what it says it measures.",
      "example": "Check dates, missing values, and repeated rows before using a table."
    },
    {
      "id": "privacy",
      "term": "Privacy",
      "meaning": "Using personal information with care and respecting people's choices.",
      "example": "A project collects only the contact details it needs to answer a request."
    },
    {
      "id": "api",
      "term": "API",
      "meaning": "A way for one computer program to ask another for information.",
      "example": "A website asks for the list of learning topics and receives a structured reply."
    }
  ],
  "count": 12,
  "kind": "educational_glossary",
  "version": "1.0.0"
}