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The consumer intelligence framework

Compare the right things

Try a clearly labeled teaching example and learn how to compare compatible places and periods.

Match the labels before the numbers.

Compare the same measure, population, units, geography definition, and compatible periods. A family median, a household median, and a housing-unit median are different measures.

A place comparison describes differences. It does not establish what caused them. A change over time also needs consistent methods and a check for uncertainty.

Teaching example · Made-up values

Try one fair comparison.

These numbers do not describe a real place or family. Change them to see the arithmetic, then ask whether the labels and sources would match in a real study.

$30Second value minus first value
+25%Change relative to the first value

A numerical difference does not explain the cause or establish statistical significance. If the first value is zero, a relative percentage change is not defined.

Available evidence

The Bexar County snapshot is available. A full place-to-place or historical comparison dataset is not released yet.

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