Consumer intelligence
Learning what people need, choose, and buy across a market.
For example: A grocer studies what nearby families want, including people who do not shop there.
Learn
Big ideas. Everyday language.
Consumer intelligence means learning what people need, choose, and buy—so the next decision is a little clearer.
Two different views
The whole market.
Your own shoppers.
Consumer intelligence looks at the wider market, including people who have never bought from you.
Customer intelligence looks at people who already buy from you. Both can help, but they answer different questions.
Try a simple example
One basket. A bigger picture.
Imagine you spend $100 on groceries this week.
20%of your grocery spending went to that store.
That is “share of wallet.” This is a made-up teaching example. Your entries stay on your device.
Your simple glossary
Learn one useful idea at a time.
Customer intelligence
Learning about people who already buy from a business.
For example: A store studies its own shoppers' past orders.
Basket analysis
Finding items people often buy together.
For example: Bread and peanut butter show up in the same shopping basket.
Share of wallet
The part of a person's spending in one category that goes to one business.
For example: You spend $20 of your $100 grocery budget at one store. Its share is 20%.
Forecast
An estimate of what may happen next.
For example: A shop guesses how many umbrellas it may sell if rain is expected.
Receipt data
A record of what was bought, where, when, and at what price.
For example: A receipt shows two apples bought at a store on Tuesday.
Survey
Questions asked to learn what people think or do.
For example: A family answers questions about why it picked a store.
Demand
How much of a product people want and can buy.
For example: More people may want cold drinks on a hot day.
Market share
A business's part of total sales in a defined market.
For example: Compare one store's sales with all store sales in the same market.
Data quality
How well information fits the task and reflects what it says it measures.
For example: Check dates, missing values, and repeated rows before using a table.
Privacy
Using personal information with care and respecting people's choices.
For example: A project collects only the contact details it needs to answer a request.
API
A way for one computer program to ask another for information.
For example: A website asks for the list of learning topics and receives a structured reply.
Questions people ask
Start here.
Does more data always mean a better answer?
No. Old dates, missing groups, or repeated rows can lead you in the wrong direction. Start with the question, then find the right information.
Can AI tell us exactly what happens next?
No. It can help spot patterns and make estimates. People still need to check the answer and see what is missing.
Does this site track what I buy?
No. This edition shares educational content. Our learning example stays in your browser. If you send a form, the team receives the details you provide. Free sharing links are made in your browser and include only your chosen public credit.
Where are the real consumer datasets?
A small Bexar County snapshot shares three published aggregate measures. The free glossary is a learning resource. No individual consumer or paid commercial dataset is released. You can request a future dataset on the Data page.