Evidence to look for
- Unmet service needs
- Household resources and market context
- Change in access, supply, or demand
The consumer intelligence framework
Consumer opportunity
Where could a useful service or investment meet a real need?
Try the idea.
A service gap may suggest a community program, a business study, or a partnership. Each needs its own feasibility check.
Read with care: A high level of need does not automatically mean a profitable market or a promised return.